It takes a efforts into producing a single webinar episode – and maintaining consistency is tough.

Post the webinar session, many brands lose the momentum and simply publish it on their website as lead magnet. But that’s weeks or months of content and traffic you have locked up behind a form.

That single webinar episode can act as raw material for publishing 10 thought leadership content pieces. It can help you reach and engage audiences across audio, video, and text – in one go.

In this guide, we will show you how to do repurpose webinar episode using ChatGPT.

Here are the 3 key takeaways from this guide:

• Why repurposing webinars make sense
• 6 ChatGPT prompts to repurpose webinar episodes
• Best practices on using chatGPT for webinar content repurposing

Repurposing removes the pressure of creating new content every month

Repurposing content is a practice where you modify an existing broader piece of content to publish across various content platforms and formats. You also interlink these content pieces – thus engaging your customer and helping them consume it in the platform where they are most active.

Webinars are a good resource to repurpose. Your audience may have missed the webinar session, or may not be motivated to go through an hour long episode. Hence, it is better to repurpose the webinar into snackable content formats.

The best part of repurposing webinars is that you’re not starting from scratch.

The hard work of running the webinar show is already over. Now you are left with the event recording – and there is so much you can do with that.

It may seem like additional work. But think it this way – how repurposing removes the need for creating new pieces of content from scratch. Even if you use Generative AI tools for content marketing, it is additional efforts in strategizing and creating content.

You can convert a single webinar episode into below 10 content pieces:

1. Thought leadership blog post
2. Key takeaways into engaging Twitter threads
3. LinkedIn post mentioning key takeaways
4. Checklists, infographics
5. Short videos like Instagram reel or YouTube shorts. Can also post as 5 min videos on the YouTube channel or Facebook page
6. Create FAQs
7. Newsletter
8. Prepare an email course from your webinar series
9. Upload as a podcast episode
10. Templates and slides

Let us learn how to do the first fix of these using ChatGPT.

First step is to get webinar transcriptions

ChatGPT’s Free version cannot summarize URLs or videos. But its paid version can do so.

With ChapGPT Plus, you can install plugins to summarize, draw insights, get transcripts and much more. If you do not have the budget to take the paid version – then I’d suggest get the webinar transcripts and use the Free ChatGPT version for repurposing.

But we do have tools available that help generate webinar transcripts.

You can explore tools like Otter, Descript, or even Google Docs to get the webinar transcripts. If you have uploaded the video on YouTube – it can automatically generate the transcripts for you.

On the uploaded video page, you can click on ‘Show Transcripts’ and YouTube will generate 99% accurate video transcripts for you.

If you practice adding show notes to your webinar, then you must be anyway uploading transcripts too. It’s good for SEO. It allows consumers to search the episode and skip to the parts that are relevant to them.

Now, you will learn how it is also useful for repurposing the webinar episode.

1. ChatGPT prompt to repurpose webinar into a blog post

Once you have the transcripts ready – its all about writing effective prompts for repurposing.

Here’s the prompt I used for getting a 1000 word blog post from a transcript of 17 min webinar uploaded on YouTube. I simply used the auto-generated transcript – and chatGPT did not mess up with the lack of full stops, timestamps in between sentences and repeated words. ChatGPT was able to clean the transcript, interpret it and produce the 1000 word blog post. It even got the quotes right!

You can add more constraints to this prompt by adding your brand’s content guidelines.

Prompt:

Create a blog post of 1000 words from the transcript of a webinar episode titled ‘Driving globalization in sourcing through effective outsourcing’. Include 2 relevant quotes from the transcripts in the blog. Do not use passive voice for writing the blog post. Here’s the full transcript:

“Add the webinar transcript”

The final quality of the blog post was good – but not at the level I would expect. I was very impressed with how it choose 2 good quotes from it. But it’s not at the level of publishing – but that’s okay – you anyway should hire content editor to ensure the resulting content is put together and follows your brand’s content guidelines.

I remember doing this for one of my clients years back and charging USD 50-100/- per blog post. It takes a lot of efforts to listen to the webinar, then write down points and quotes. Now AI has made is much simpler, where one needs to focus only on the editing.

2. ChatGPT prompt to repurpose webinar into a Twitter thread

You can repurpose the key takeaways or resources mentioned in the webinar episodes into Twitter threads or single tweets.

Here’s the prompt you can use to repurpose webinar into a Twitter thread that has major quotes from the webinar episode:

Create a twitter thread of 10 tweets of key takeaways from the transcript of a webinar episode titled ‘Driving globalization in sourcing through effective outsourcing’. Include 2 no. of relevant quotes from the transcripts as the tweets. Ensure the tweets summarizes the key takeaways from this webinar. Here’s the full transcript:

“Add the webinar transcript”

The prompt gave a decent Twitter thread with accurate information taken from the webinar transcripts. You can add more best practices of writing an engaging Twitter thread to get a better output.

3. ChatGPT prompt to repurpose webinar into a LinkedIn post

If you’re running a B2B brand – being on LinkedIn is important. To maintain the excitement of your webinar, you can share key takeaways from it as a LinkedIn post. You can also share it as a LinkedIn carousel post for more engagement.

Here’s a prompt to create a LinkedIn post from webinar transcripts:

Create an engaging LinkedIn post of up to 2000 characters length highlighting key takeaways from the transcript of a webinar episode titled ‘Driving globalization in sourcing through effective outsourcing’. Include 2 no. of relevant quotes from the transcripts as a part of the LinkedIn post. Ensure the post summarizes the key takeaways from this webinar. Here’s the full transcript:

“Add the webinar transcript”

The output is fairly above satisfactory – and it seems chatGPT thinks ‘engaging’ means including emojis! You can customize the post further by adding your brand’s content guidelines in the prompt.

4. ChatGPT prompt to repurpose webinar into a checklist

Checklists are great snackable lead magnets. You can use chatGPT to get the required content, and then you can use templates available on Canva to turn it into an attractive infographic.

Here’s the prompt you can use to repurpose webinar transcript into a 10-point checklist:

Create a 10 point checklist of key lessons from the transcript of a webinar episode titled ‘Driving globalization in sourcing through effective outsourcing’. Ensure the post summarizes the key takeaways from this webinar. Here’s the full transcript:

“Add the webinar transcript”

ChatGPT gave a good output for a prompt that hardly had much instructions. it understood the key takeaways from the uncleaned transcripts and presented it in a formal language by default. You can add more constraints to the prompt shared to tweak it as per your brand’s voice or content style.

5. ChatGPT prompt to repurpose webinar into a short video for Instagram reels or YouTube shorts

YouTube shorts has become a good discovery channel for B2B brands to repurpose webinar videos. Using ChatGPT, you can know which timestamps are good enough to turn into a short video!

Here’s the prompt to get the timestamps from the webinar transcript for making short videos:

I want to create short Instagram reel videos of 15-20 seconds in duration based on the transcript of a webinar episode titled ‘Driving globalization in sourcing through effective outsourcing’. Let me know the timestamps that have the key takeaways from the webinar. Provide me a total of 5 such Instagram reel with timestamps. Here’s the full transcript:

“Add the webinar transcript”

ChatGPT suggested short videos of approximately 10-20 seconds with timestamps and key takeaways. The first one doesn’t seem right though. You can add more constraints in the prompt to get better output.

6. ChatGPT prompt to use webinar transcripts to create Frequently Asked Questions (FAQs)

FAQs are great content, especially if the answers get into Google’s featured snippets. You can use the webinar transcripts to draft FAQs about he the episode itself to add as show notes. You can also design the prompt to create more complex questions around the webinar’s theme.

Here’s the prompt you can use to create FAQs from webinar transcripts:

Create 10 FAQ questions and answers based on the transcript of a webinar episode titled ‘Driving globalization in sourcing through effective outsourcing’. Ensure the FAQ question and their answers are able to summarize the webinar. Here’s the full transcript:

“Add the webinar transcript”

The response by ChatGPT is great to publish in the webinar show notes. It can also act as a potential webinar key takeaways format than merely publishing summary points.

5 best practices for repurposing webinar transcriptions using ChatGPT

1. Internal link your content: don’t forget to add internal links to your content – it helps improve SEO and engages the audience across content platforms.
2. Experiment with prompts: the ChatGPT prompts shared here are basic and you can always include more constraints to align with the brand’s needs. Ultimately, designing good prompts requires multiple experimenting to provide best context of your requirement and seeing which ones provide the best output.
3. Hire an editor: ChatGPT won’t always provide 100% accurate content. It is better to hire a content editor that understands your brand’s content guidelines and aligns the outputs.
4. Set up content analytics: blindly repurposing webinar episodes into content formats that aren’t being consumed by your target audience might turn out to be a waste of efforts. Track relevant metrics and design content experiments to track value. For example, you can track leads generated by repurposed content.
5. Stay informed about updates and guidelines: ChatGPT is still work in progress – and is evolving continuously to become better. Check content for plagiarism and ethical usage of generated output before publishing it. Learn new tricks about making the most of Generative AI tools – and for this, you can subscribe to Applied AI!

Set up an automated and repeatable system for repurposing webinars using its transcriptions

Merrative helps repurpose webinar episodes into thought leadership content formats like blogs, whitepapers, email course, research report from episode series, etc. They can design a repeatable system on a monthly package that ensures you get the most from your webinar marketing post event – every single time.

Book a free strategy call to know more from the team.

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This blog post is written using resources of Merrative – a publishing talent marketplace that helps you create publications and content libraries.

Get in touch if you would like to create a content library like ours in the niche of Applied AI, Technology, Machine Learning, or Data Science for your brand.