Adobe
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How Adobe and Real Madrid Partnership Transforms Fan Engagement
Real Madrid and Adobe expand their partnership, enhancing fan engagement through personalized content creation and AI-driven technology for 650 million fans.
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Adobe Firefly Upgrades: Generative AI for Image and Video
Adobe Firefly received major upgrades at Adobe MAX London 2025, enhancing image and video generation with the new Firefly Image Model 4/4 Ultra and the Firefly Video Model. New tools improve workflows, including Firefly Boards for collaboration and features for distraction removal in Lightroom. The app integrates partner models, boosting flexibility and creative control.