Description

Sana turns company knowledge into expert AI agents and an AI-native learning platform that speeds up onboarding, coaching, and knowledge retrieval across teams. It transforms how organizations access, create, and manage knowledge through two primary products: Sana Agents (AI knowledge assistants) and Sana Learn (AI-native learning platform). The platform enables teams to work faster and smarter by connecting all company data sources, automating workflows, and providing intelligent search across scattered organizational knowledge. It suits L&D teams, sales/customer-support operations, and knowledge-heavy workflows that need fast, accurate answers from documents, meetings, and systems

Sana’s unique value lies in its advanced retrieval-augmented generation (RAG) technology and custom agent solution A-4, which combines intent analysis with verified context to deliver accurate, source-cited responses. What distinguishes Sana from alternatives like Microsoft Copilot, Glean, and traditional learning platforms is its AI-first approach that doesn’t just add AI features to existing tools but reimagines knowledge work from the ground up. It combines adaptive learning, AI content authoring, and agent automation so teams spend less time searching and more time acting.

Sana offers both autonomous AI agents and personalized learning experiences in one integrated platform. Some unique features include multi-source indexing (files, video, CRM), model-selection (OpenAI/Anthropic/others), and enterprise security (ISO/GDPR). 

Sana Key Features

• Advanced AI Agent Builder – Create custom AI assistants grounded in specific knowledge bases without coding, with multimodal understanding across documents, meetings, and multimedia content.
• Retrieval-Augmented Generation (RAG) – Proprietary A-4 technology combines intent analysis with verified sources to generate accurate responses with complete source citations down to page and paragraph level.
• 100+ Enterprise Integrations – Seamlessly connects with tools like Salesforce, Slack, Google Drive, Notion, Teams, and Zendesk while mirroring existing permission structures.
• AI-Native Learning Platform – Sana Learn combines LMS, LXP, authoring tools, and virtual classroom into one platform with personalized learning paths and automated content creation.
• Meeting Intelligence – Automatically transcribes, summarizes, and indexes meetings while making them searchable as part of organizational knowledge base.
• Multi-Agent Collaboration – Agents can work together on complex workflows, share knowledge, and coordinate tasks across different teams and use cases.
• Enterprise-Grade Security – SOC 2 Type 2, ISO 27001, and GDPR compliant with AES-256 encryption, single-tenant deployments, and granular permission controls.
• Workflow Automation – AI agents can take actions in third-party systems, update CRMs, draft documents, and automate repetitive administrative tasks.
• Natural Language Processing – Supports 50+ languages with conversational AI that understands context and intent across multiple data formats.
• Real-Time Knowledge Synchronization – Continuously updates indexed content as new information becomes available, ensuring responses reflect latest company knowledge.
• Rapid content creation & AI editing — AI writing tools to accelerate course creation and update existing content.

Sana Key Customers

Here are some of Sana’s notable customers and their achievements found on their customer case studies page:

Customer	Industry	What was achieved using Sana
Polestar	Automotive (EV Manufacturing)	Boosted learning engagement by 275% increase in active users, saved 15 hours per course creation, achieved 4.5/5 average course ratings, and successfully rolled out new sales model training across Europe [Source: Sana]
Flügger	Paint and Coatings	Tripled sales on key retail campaign through targeted training, achieved 99.6% completion rate for compliance training, created content 4x faster than before, and built learning culture with 50+ active creators producing 450+ courses [Source: Sana]
Ebury	Financial Software/Fintech	Reduced content creation time from 3 weeks to 3 hours, achieved 98% completion rate for regulatory courses across 25 countries, and streamlined complex training with tailored learning paths for global workforce [Source: Sana]
Spryker	Software/E-commerce Platform	Transformed learning environment with AI-powered conversational search, implemented skill-specific learning paths, and streamlined GTM team onboarding with automated HR system integration [Source: Sana]
MCI Group	Event Management/Business Services	Achieved 77% increase in monthly active users and 30% increase in course completion rates within two months, built comprehensive knowledge base with AI search functionality [Source: Sana]
Addlife	Healthcare/Life Sciences Distribution	Empowered subsidiary companies to train sales force more effectively, increased engagement through interactive virtual classroom features and reflection cards [Source: Sana]

 

Other notable customers include Merck, Electrolux Group, Apollo, Robinhood, Foodora, and more.

Who is the CEO or Founder of Sana?

Joel Hellermark is the Founder and CEO of Sana. He founded the company in 2016 at age 19, six years after teaching himself to code in C. Hellermark previously learned programming through Stanford’s online courses and has been recognized as a Forbes 30 Under 30 alum. He’s also an Obama Foundation Leaders Europe alumni, having led initiatives during COVID-19 to provide personalized education to 80,000 health workers and 2,000 hospitals. His vision centers on advancing human knowledge as “the world’s most important problem to solve”.

Where is the Sana headquarters located?

Sana is headquartered in Stockholm, Sweden at Riddargatan 32, 114 57 Stockholm. The company also maintains offices in London (Myo Piccadilly, 1 Sherwood St) and New York (387 Park Ave S, 5th floor). Stockholm serves as the main hub where the company has built a significant portion of its 250+ employee team across these three locations.

Sana Funding News

Sana has raised over $130 million in total funding, making it one of Europe’s most well-funded AI companies. The most recent round was a $55 million Series A extension led by NEA at a $500 million valuation in October 2024. Previous funding includes a $34 million Series B led by Menlo Ventures in December 2022, followed by an additional $28 million extension led by NEA in May 2023. Key investors include NEA, Menlo Ventures, EQT Ventures, and Workday Ventures. The latest round coincided with Sana’s acquisition of Israeli AI automation startup CTRL, used by companies like Stripe and Airtable.

As of September 2025, Sana is now acquired by Workday [Read Press Release by Workday]

Who Should Use Sana?

Sana is best used to replace fragmented learning and knowledge tools with an AI-driven hub that turns organizational content into searchable, actionable agents and personalized learning paths.

This makes Sana is ideal for several customer profiles:

• Enterprise Teams seeking comprehensive knowledge management solutions that can index, search, and act on organizational data across multiple platforms and workflows.
• Learning & Development Teams needing AI-powered platforms to create personalized training programs, automate onboarding processes, and scale learning initiatives efficiently.
• Knowledge Workers in industries like pharmaceuticals, legal services, consulting, and financial services who require fast access to complex information and automated document analysis.
• Sales Teams looking to automate RFP responses, update CRM systems, and access product knowledge instantly during customer interactions.
• Customer Support Organizations who want to provide 24/7 automated assistance while maintaining access to comprehensive knowledge bases and escalation workflows.
• Industrial and Manufacturing Companies requiring AI assistance for R&D analysis, compliance auditing, and complex product documentation management.
• Mid-to-Large Enterprises (500+ employees) with complex knowledge management needs and budgets to support premium AI-powered solutions.

Sana Pros

• Exceptional AI Capabilities – Users consistently praise Sana’s advanced AI reasoning and context understanding, with one reviewer noting “90%+ usable first drafts from Day 1” and the platform’s ability to provide verified, source-cited responses.[Source: neatprompts]
• Outstanding Customer Support – Multiple G2 and Capterra reviews highlight exceptional customer success management, with users stating “Our customer success manager is just amazing. Fixing any issue in no time and constantly there to support and inspire”.[Source: capterra]
• Seamless Integration Experience – Users appreciate the platform’s extensive integration capabilities and ease of setup, particularly praising “seamless integration with our HRIS system” and automated enrollment processes. [Source: capterra]
• Intuitive User Interface – Reviewers consistently mention the platform’s “beautiful, engaging, and modern experience” with “user-friendly and intuitive design, making navigation and content creation straightforward”.[Source: continu gave Sana a score of 90]
• Powerful Content Creation Tools – Users love the AI-assisted authoring capabilities, with reviews highlighting that “All the AI functions making learning content production so easy and efficient” and the ability to transform PDFs into interactive courses instantly. [Source: capterra]
• Excellent Search and Knowledge Sharing – Multiple reviews praise “Sana search sooooo powerful and really adds to knowledge sharing within our company,” enabling just-in-time learning and knowledge access. [Source: capterra]

Sana Cons

• High Pricing Structure – Users report that “the platform’s pricing structure is relatively high compared to alternative learning solutions,” with some mentioning it’s “more expensive than other options” particularly for smaller organizations. [Source: continu who gave Sana a score of 90]
• Performance Issues with Complex Media – Several reviews mention “intermittent performance lags when incorporating multiple complex media types into courses, which can slow down the course-building process”. [Source: continu]
• Limited Data Integration Options – Users note “The lack of data integrations so far” and that “the data available via the API is still quite limited,” though the company is working on improvements. [Source: capterra]
• Missing Basic Features – Some users report that “features are still developing” and the platform “prioritises attention grabbing features over more basic feature development”. [Source: g2]
• Integration Challenges – A few users mention “difficulties in integrating Sana Labs’ platform with their existing learning management systems or other tools, requiring additional technical support”. [Source: continu]
• Limited Customization in Content Creation – Users desire “more freedom of moving blocks around when creating content” and “more options for interactive elements” to enhance engagement. [Source: g2]

Sana Integrations

Sana offers extensive integration capabilities with 100+ enterprise connectors, including:

• Productivity & Collaboration: Google Drive, OneDrive, SharePoint, Notion, Confluence, Slack, Microsoft Teams, Zoom, Gmail, Outlook
• CRM & Sales: Salesforce, HubSpot, Zendesk, Asana, Linear
• HR & Workforce: Workday, HiBob, Personio, SAP systems
• Learning Platforms: Coursera, Degreed, Edcast, SAP Litmos, SCORM-compliant systems
• Security & Authentication: SAML SSO, Okta, SCIM provisioning, custom user roles
• Calendar & Meetings: Google Calendar, Outlook Calendar, Google Meet, Microsoft Teams, Zoom with automatic transcription and indexing
• Document Management: Comprehensive support for PDFs, PowerPoint, Word, Excel, CSV files, and multimedia content

The platform maintains enterprise-grade security with permission mirroring from source systems and supports both shared and private integrations depending on organizational needs.

Sana Free Plan

The Free Plan provides:

• 10 meetings/month (you can invite members)
• Up to 5 members per workspace
• Unlimited assistants & prompt templates
• Core Meeting integrations (Calendar, Drive, Meet, Teams, Zoom)
• Basic data integrations (Confluence, Google Drive, OneDrive, Notion, SharePoint)
• 1,000 documents per integration
• Help center support.

The free plan is suitable for individuals and small teams wanting to test Sana’s AI agent capabilities, basic knowledge management, and meeting intelligence features.

Why upgrade: Team/Enterprise plans add unlimited queries & meeting recordings, more members, priority integrations (Asana, Gmail, Zendesk), model selection, far larger document quotas (10k+), enterprise security controls, analytics, SSO/SCIM, dedicated success and SLA — needed when you scale beyond individual use or require enterprise compliance and analytics.

Sana Paid Plan Pricing

Sana Paid Plan	Monthly Price	Key Features	Who it’s suitable for
Team	$30/user/month	Unlimited queries and meeting recordings, up to 50 members per workspace, popular integrations (Asana, Gmail, Zendesk), OpenAI and Claude model selection, 10,000 documents per integration, priority email and chat support	Growing teams and departments needing advanced AI capabilities, unlimited usage, and professional support with expanded integration options
Enterprise	Custom pricing	Unlimited members per workspace and documents per integration, enterprise integrations, domain verification, SAML-based SSO and SCIM, extended range of LLMs, analytics dashboard, dedicated success team with SLA, API access for custom integrations	Large organizations requiring enterprise-grade security, unlimited scale, custom integrations, dedicated support, and comprehensive analytics for measuring AI impact across the organization

Sana Discounts

No public discount codes or promotional discounts are shown on the pricing page — Sana lists Free, Team ($30/user/mo) and custom Enterprise; no explicit discounts are published. For volume, academic or nonprofit pricing inquires directly with Sana.

Sana Alternatives

Sana Alternative	Strengths	Limitations
Microsoft Copilot	Deep integration with Microsoft 365 ecosystem, strong content generation, enterprise security features	Limited to Microsoft tools, expensive per user ($30/month), lacks cross-platform knowledge management
Glean	Excellent enterprise search, strong security, good for information discovery	Primarily search-focused, lacks AI agent capabilities and learning platform features
Notion AI	Familiar workspace interface, good for collaborative documentation, affordable pricing	Limited AI agent capabilities, no specialized learning management features
360Learning	Strong collaborative learning features, established LMS capabilities, good for training programs	Less advanced AI integration, limited knowledge management beyond learning content
Guru	Effective knowledge base management, browser extension for easy access, verification workflows	Lacks AI agent automation, limited learning platform features, no meeting intelligence
Dashworks	Good workplace search capabilities, integrates with multiple tools	Less comprehensive than Sana’s full platform, limited learning management features
Docebo	Mature, AI recommendation engines, strong reporting and broad enterprise features.	Can be pricier and complex to configure for small teams.
LearnUpon	Easy to set up, good for customer education and partner training.	Less emphasis on LLM/agent automation compared to Sana.
Cornerstone	Enterprise grade with a broad HR/learning ecosystem.	Heavyweight, can be costly and slower to implement.
Absorb / TalentLMS	Strong usability and support; quick onboarding for mid-market.	Not as agent-first or model-agnostic as Sana.

What distinguishes Sana from its competitors?

Sana’s unique advantage lies in its dual-product approach combining advanced AI agents with comprehensive learning management in one platform. Unlike competitors that focus on either search (Glean), documentation (Notion), or learning (360Learning), Sana provides an integrated solution where AI agents can both access organizational knowledge and facilitate learning experiences. Its proprietary A-4 technology with retrieval-augmented generation offers superior accuracy with complete source verification, while the platform’s AI-first architecture enables true workflow automation rather than just information retrieval.

Choose Sana when you need an enterprise solution that combines intelligent knowledge management, automated workflows, and personalized learning at scale.