Description

Lovable empowers anyone to build production-grade full-stack apps or websites just by chatting or prompting in natural language, democratizing software development for solo founders, startups, and non-technical teams. Users can launch MVPs, internal tools, and dashboards within minutes, skipping manual coding and technical bottlenecks. The platform automates code generation (React, Node.js, SQL/Prisma), cloud deployment, integrations, and authentication, delivering scalable, mobile-ready products with global reach.

What sets Lovable.dev apart is its blend of AI-native automation, transparent code export, mobile-first output, and real-time collaborative workspaces, making it suitable for rapid MVPs, team dashboards, and public-facing campaign sites.

Lovable Key Features

• Prompt-to-App Generation: Users type out what they want (“Build a campaign dashboard with user login and Stripe integration”) and get complete, documented code: React frontend, Node.js API, SQL/Prisma DB, config files, and deployment scripts.
• Text to Full-Stack App: Generates the complete, functional codebase (frontend/backend/DB logic) of an app from a single natural language prompt (“vibe coding”).
• Editable Source Code: Syncs every change to a GitHub repository in real-time, giving users full ownership and developer control over the generated code.
• Lovable Cloud + Supabase: Provides a built-in backend for user authentication, database creation, and file storage by simply prompting the AI, without manual configuration.
• Visual Edits (Figma-like): Allows users to make instant, credit-free changes to UI elements (text, colors, layout) directly on the screen without re-prompting the AI.
• Multi-Model Orchestration: Users can specify which advanced LLM (e.g., Gemini Pro, GPT-5) the AI Agent uses for different tasks, balancing intelligence and speed/cost.
• Agent Mode (Beta): Enables the AI to autonomously plan, break down tasks, execute code changes, and fix its own bugs in multi-step workflows.
• Custom Knowledge Files: Users can upload documents (like PRDs or design guidelines) to train the AI on the specific context and rules of their unique project or company.
• Bidirectional Git Sync: Tracks changes made both inside the Lovable editor and directly in the connected GitHub repo, maintaining a clean version history.
• Built-in Deployment: Allows for one-click publishing to a live subdomain, enabling rapid iteration and external user testing with no external hosting setup required.
• AI-Powered Error Fixing: Allows users to simply describe a bug in natural language, and the AI will investigate and attempt to write the fix automatically.

Lovable Key Customers

Customer	What they do	What was achieved using Lovable	Source
Lumoo (Henrik Skagerlind Fasth & Peter Thörngren)	AI-native content creation platform for the fashion and retail industry.	Reached €700k ARR in 9 months and built a platform integrating virtual try-on, B2B tools, and 30 AI models to fix fractured content workflows.	How Lumoo used Lovable to transform the fashion industry from the inside out
Sabrine Matos	Solopreneur building a Women’s Safety App (Plinq) for consumers in Brazil.	Built a functional social impact app without a technical background to make public criminal data easily accessible and actionable.	How Sabrine used Lovable to Fight Gender-Based Violence in Brazil
Mike Burns	Grammy-nominated Filmmaker/Entertainment	Built MVP, an AI-powered filmmaking studio and visual editor, to open Hollywood to a new wave of creators without code.	How Grammy-Nominated Filmmaker Mike Burns Built an AI-Powered Filmmaking Studio with Lovable
Zohar Vanunu	3D Artist/New SaaS Founder	Successfully built and launched a full SaaS platform (a national course on AI ideas) with Lovable, leading to a complete career change.	From 3D Artist to AI Maker: How Zohar Vanunu Built a Full SaaS Platform with Lovable
Kyler (Recruiter)	Recruitment and Hiring Technology	Created an AI-driven hiring platform that cut the development time from months to days, automating the entire recruitment process.	How One Recruiter Built an AI Hiring Platform with Lovable
Harry (Agency Owner)	Freelance Developer/Client Solutions	Tripled his agency’s revenue by building client MVPs overnight with Lovable, allowing him to close six-figure contracts faster than traditional development.	How to Build a Thriving Business with Lovable
Shalini Ananda	Created a “fire equity engine” to aid victims of the 2025 Los Angeles wildfires.	Built Fire Fairness, a community impact tool using Lovable to quickly leverage criminal/public data for relief efforts.	How Shalini Ananda built Fire Fairness with Lovable
Mindaugas Petrutis	Non-technical founder who lost his engineer and was seeking a fast solution (now works at Lovable).	Went from an idea on a Sunday night to his first paying customer four days later on a self-built product that still generates revenue.	AI Giants: Inside Lovable’s $100M ARR Journey (Mindaugas is a key contributor to this story)
Yannis	Digital marketer and travel enthusiast who needed to solve a personal frustration.	Created PrintPigeon, a thriving micro-SaaS solution built in just three days, automating the process of sending printed forms/letters by post.	From Idea to Impact: Yannis’ Journey with Lovable
Tomas (Canadian Infanteer)	Solopreneur and active military member balancing a side hustle.	Built 10 applications in record time, including Dummy Forms, which won a Lovable hackathon and ranked high on Product Hunt.	How a Canadian Infanteer Built 10 Apps in Record Time with Lovable.dev

 

Who is the CEO or Founder of Lovable?

Anton Osika is the Co-Founder and CEO of Lovable, which he co-founded with Fabian Hedin (CTO).

He previously served as the CTO and Co-founder of Depict.ai, a Y Combinator-backed AI e-commerce startup. Before Lovable, Osika gained widespread fame among developers by creating GPT Engineer, an open-source tool that rapidly generated codebases from natural language prompts, proving the core concept of “vibe coding”. His deep technical foundation includes being an engineer at AI startup Sana Labs and conducting research in particle physics at CERN. This blend of high-level physics and deep AI entrepreneurship drives his vision of enabling the 99% who cannot code to build production-ready software.

Where is Lovable headquartered?

Lovable is headquartered in Stockholm, Sweden, with its primary corporate address listed as Tunnelgatan 5, 113 55 Stockholm. The company also maintains additional offices in Boston, San Francisco, and London.

The lean, high-performing team is known for working closely together in their headquarters to achieve their explosive growth, emphasizing talent and execution speed over comfort or fully remote flexibility.

Lovable Funding News

Lovable has raised a total of $228 million in funding across three rounds since its founding in 2023. The company’s latest funding includes a Series A round of $200 million in July 2025, led by Accel, with participation from prominent investors including 20VC, byFounders, Creandum, and Hummingbird Ventures. The Series A round valued the company at $1.8 billion, securing its status as one of Europe’s fastest-growing AI unicorns. The funding has enabled Lovable to achieve a record-breaking $100 million in Annual Recurring Revenue (ARR) in just eight months, demonstrating its exceptional product-to-revenue efficiency.

Who Should Use Lovable?

Here are some best use cases for Lovable:

1. Transforming idea to a full-stack web application (MVP) in hours.
2. Generating boilerplate code for User Authentication and database schemas.
3. Refining UI/UX design via natural language and visual edits (no code needed).
4. Automatically integrating backend services like Supabase, Stripe, and external APIs.
5. Debug code errors and troubleshoot logic via chat mode.

This makes it ideal for the following customer profiles:

• Solopreneurs and Solo Founders: Seeking to build and validate a micro-SaaS product or complex application with minimal resources.
• Startup Teams (Pre-Seed/Seed): Needing to accelerate MVP delivery and present a working, code-backed prototype to secure investment.
• Freelance Developers and Agencies: Who want to drastically reduce project setup time and deliver a clean, production-ready codebase to clients quickly.
• Product Managers and Designers: Requiring tools to create live, clickable mockups and implement design changes directly, bypassing slow engineering cycles.
• Small to Medium Businesses (SMBs): Looking to build custom internal tools (CRMs, dashboards) that precisely fit their operations, rather than buying expensive off-the-shelf software.
• Technical Learners and Hobbyists: Who wish to learn modern full-stack development (React/Tailwind) by inspecting the clean, high-quality code generated by the AI.

Lovable Pros 

• Rapid Prototyping: Allows users to achieve the equivalent of “six months of work in 2 days” to validate product ideas and flows [Source: Reddit].
• Ease of Use for Non-Coders: Users consistently highlight the platform’s ability to help non-coders “build complex apps effortlessly” and generate websites “without coding expertise” [Source: g2].
• Strong Initial Scaffolding: Quickly generates a decent-looking frontend using modern stacks like React/Tailwind, saving hours of manual boilerplate setup [Source: Reddit].
• Conversational and Intuitive: The chat assistant is praised for being conversational and for asking “smart questions” to better define the user’s requirements [Source: Reddit].
• Seamless Integration with Supabase: Users confirm the “native Supabase integration for Lovable is pretty awesome,” noting that it helps debug and resolve most backend issues and saves substantial setup time [Source: g2].
• Excellent Value at the MVP Stage: Highly efficient for the “throwaway” prototype stage, allowing founders to skip the most tedious setup and quickly pivot if the idea fails [Source: Reddit].
• Legal Clarity on Ownership: The company explicitly states in its terms that it makes no claims to ownership of anything produced by its platform, giving users peace of mind [Source: Reddit].

Lovable Cons

• Opaque and Expensive Credit System: The credit consumption model is criticized as being unpredictable, with one request sometimes burning 3-5 credits without warning [Source: Reddit].
• High Cost of Debugging: Users report the company is “rewarded for bugs,” as troubleshooting and fixing AI-introduced errors often result in credit-burning loops [Source: Reddit].
• Missing Advanced Features for Scale: Users note a “lack of advanced features” in the core plan and “potential scalability constraints,” indicating that the platform may not meet the long-term, complex demands of enterprise-level projects [Source: Reddit].
• Poor Code Quality for Production: Many developers agree the generated code is often only good for prototypes and not scalable for heavy traffic or serious production use [Source: Reddit].
• Inconsistent Following of Instructions: The AI agent may ignore detailed prompts (e.g., specific HEX codes or design requirements), forcing the user into repetitive, credit-consuming loops [Source: Reddit].
• Glitches in Backend Logic: The system frequently struggles with complex backend logic, especially around multi-user authentication (RLS/RBAC) and state management [Source: Reddit].
• Lack of Customer Support: Users have reported sending requests for a refund or troubleshooting and receiving no acknowledgment or response from the premium support chat [Source: Reddit].

Lovable Integrations

Lovable offers essential native integrations and supports a massive range of other services via webhooks and its AI agent, allowing users to build a full-stack, connected product without manually writing API integration code.

• Supabase: Provides native integration for PostgreSQL database, secure user authentication (Auth), file storage, and Edge Functions (serverless logic)
• Stripe: Enables chat-driven auto-setup for one-time payments, subscriptions, and secure webhook handling directly tied to the Supabase backend.
• Shopify: Allows users to build an eCommerce storefront and integrate directly with the platform.
• GitHub: Offers bidirectional synchronization of the full codebase, providing version history, team collaboration, and a flexible handoff option for developers.
• OpenAI (GPT-5, DALL-E): Allows integration of models for content generation, summarization, and image creation directly into the app.
• Anthropic (Claude): Supports integration for complex reasoning and deep analysis tasks within custom applications.
• Perplexity API: Can be integrated for real-time information retrieval and community discovery within the app. 
• Make.com (formerly Integromat): Visual platform integration for automating tasks and connecting the app to 1,500+ other tools (e.g., Slack, Notion, Calendly) via webhooks.
• Resend: Dedicated integration for adding reliable email capabilities (notifications, confirmations) to the application with minimal code.
• Twilio: Can be integrated to allow for SMS and voice messaging capabilities directly within the Lovable application.

Lovable Free Plan

[Source: Pricing]

The Free Plan provides 5 credits per day (up to a maximum of 30 per month) and includes access to core Lovable features like the AI chat, Visual Editor, and deployment to a public lovable.app domain. This plan is suitable for hobbyists, students, or professionals testing the platform’s ability to generate a basic app skeleton or initial UI mockup.

Users would need to upgrade to paid plans to access essential features for production use, such as private projects, higher credit limits, and custom domains. The free plan serves as a sandbox to experience Lovable’s core vibe coding workflow before committing to serious development.

In short, why you might need the paid plan (Pro/Business):

• To build complex features or work consistently, as 5 daily credits are used up quickly.
• To create private projects that are not visible to the public or shared in the community.
• To connect a custom domain (e.g., yourwebsite.com) and remove the “Edit with Lovable” badge.
• To access Single Sign-On (SSO), user roles, and the option to opt out of data training for privacy.
• To access the Code Mode feature to edit the generated code directly inside the platform’s environment.

Lovable Paid Plans

[Source: plans-and credits]

Lovable Pricing Plan	Monthly Price	Approx Credits / Key Features	Who it’s suitable for
Free	$0	5 daily credits (up to 30/month) with no rollover. Includes: Public projects only, GitHub Sync, Unlimited Collaborators.	Hobbyists, Students, and Explorers who want to test the platform and create basic, shared app skeletons.
Pro	$25	Includes 100 monthly credits (up to 150 w/ daily bonus) and credit rollovers. Unique features: Private Projects, Custom Domains, Remove Lovable Badge, User Roles & Permissions.	Solo Builders, Freelancers, and Indie Founders who need professional branding, privacy, and reliable daily usage for MVPs.
Business	$50	Includes 100 monthly credits (base) and all Pro features. Unique features: Single Sign-On (SSO), Data Training Opt-Out, Personal Projects, Design Templates.	Growing Startups, Agencies, and Small Teams requiring centralized billing, enhanced security/compliance, and administrative control.
Enterprise	Custom Pricing	Includes Custom messaging limits, advanced security, and dedicated support. Unique features: Dedicated Support/Onboarding, Custom Integrations, Group Access Control, Custom Design Systems.	Large Organizations need flexibility, high security (SSO/Audit Logs), and custom API connections for complex internal workflows.

Note: The amount of credits listed is the minimum starting point for that tier; users can purchase more credits within the Pro and Business tiers at a scaled rate.

Lovable Discounts

• 50% Student Discount on the Pro plan for verified students.
• Annual Payment Discount equivalent to approximately two months free on Pro and Business plans.
• Volume-Based Negotiation is available on the Enterprise plan for custom limits and credit discounts.

Lovable Alternatives

Lovable Dev Alternative	Strengths	Limitations
Bolt.new	Full-stack generation (React, Node.js, Express, Prisma). Provides a real browser-based IDE and terminal for deep control.	Pricing is usage-based (token-metered), which can be unpredictable and expensive for heavy users and debugging loops.
Replit (Ghostwriter)	Industry leader in real-time multiplayer collaboration. Excellent for educational projects and multi-language support.	Primarily a traditional IDE (code editing environment); its focus is on code augmentation, not full app generation from scratch.
Cursor	Best for experienced developers; functions as an AI-enhanced VS Code fork with deep contextual codebase awareness and refactoring tools.	Steeper learning curve; not designed for non-technical users, as it requires a high level of coding expertise to use effectively.
V0.dev (by Vercel)	Generates clean, exportable UI components (React/Tailwind/Shadcn) with a strong emphasis on modern, responsive design.	Frontend-only; offers no native backend, database, or authentication support, requiring manual connection to external services.
Bubble	One of the most mature no-code platforms with a vast plugin ecosystem and extensive backend workflow automation	Vendor lock-in (cannot export clean, editable code); relies on drag-and-drop visual logic, which can hit customization limits faster than code.
UI Bakery	Specializes in building internal tools and enterprise dashboards with a built-in logic editor and robust role-based access control (RBAC).	Focus is on internal/enterprise apps, not external-facing consumer MVPs; less known for its raw speed in aesthetic UI generation.
Base44	Offers an all-in-one platform with built-in databases, auth, and deployment (similar to Lovable’s pitch).	Newer platforms have a smaller community size and less documented long-term code maintainability compared to more established players.

What Distinguishes Lovable from Its Competitors?

Lovable’s unique advantage lies in its AI-native, chat-first approach combined with its focus on Full-Stack Scaffolding. Unlike Cursor, which acts as a precise scalpel for the professional programmer’s local files, or Replit, which is primarily a cloud IDE for collaboration, Lovable is designed to be a hands-off AI Product Manager. Lovable excels by providing an “exceptional ease of use” to generate the entire functional skeleton (both frontend and backend) from a simple chat prompt, allowing users to launch a functional, data-connected MVP faster than any other platform. Its Visual Edits feature provides non-technical users a way to iterate on design without writing code or wasting credits on repeated prompts. Choose Lovable when your priority is Velocity-First Prototyping and democratizing app creation for non-technical team members.